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Crafting Your Visual Narrative: The Ultimate Personal Brand Photoshoot Shot List

Picture this: You're scrolling through a brand's webpage, and there's this compelling image—a confident individual, a backdrop that speaks volumes, and that little personal touch making the brand truly memorable. That, right there, is the magic of a well-executed brand photoshoot.

The Crucial Role of Brand Photoshoots:

Branding isn't just about catchy taglines or swanky logos. It's the entire sensory experience you offer to your audience. And nothing captures the essence, the soul of a brand, quite like a photoshoot. It isn't just about aesthetics; it's about storytelling, a visual narrative that conveys your brand's values, passions, and uniqueness. It's about creating moments that resonate.

Brand photos don't just add aesthetic value; they narrate a story, a visual journey that relays your brand's ethos, aspirations, and uniqueness. Essentially, a good brand photo captures moments that not only resonate but also stay memorable.

Ashley Sharie Personal brand Strategist

How Photos Elevate Your Branding Game:

While text can inform and audios can engage, a photo can evoke emotions, desires, and aspirations. An intentional image can easily communicate complex brand values in one glance. They can instil trust, ignite curiosity, and solidify loyalty. When properly planned, your brand photos represent your visual voice.

Your Brand Photoshoot:

If you have no idea where to begin choosing photos or poses for your personal brand, below is my getting started list. The Top Eight shots to begin the visual storytelling for your brand. They are also shots that work well for building out personal brand websites. Our free guide details the shots, backgrounds, props and more.

The Top Eight Shots:

  1. Hero Shot with Negative Space: Description: Subject stands confidently against a minimalistic or blurred background. The composition should be such that the subject occupies one side (left or right), leaving ample negative space for text or other design elements.

  2. Working on a Computer: Description: Subject is seated at a desk, immersed in work on a computer. The scene should suggest focus and professionalism.

  3. Casual Coffee Break: Description: Subject is in a relaxed pose, holding a cup of coffee or tea, preferably near a window or balcony. This shot communicates approachability and thoughtfulness.

  4. Brainstorming Session: Description: Subject is either standing or sitting, actively jotting down ideas or concepts, surrounded by post-its, sketches, or other brainstorming materials.

  5. Outdoor/City Shot: Description: Subject is outdoors, taking a moment to themselves. It should communicate a balance between professional life and personal well-being.

  6. Networking/Meeting/Client Engagement: Description: The subject is in a conversation with another individual or a group, suggesting collaboration or mentorship.

  7. Focused Reading: Description: The subject is deeply engrossed in reading a book, suggesting continuous learning.

  8. Giving a Presentation/Speaking: Description: The subject is presenting or teaching, possibly with a screen or board behind them, communicating authority and expertise in their field.

Tailoring the Photoshoot to Reflect Your Brand:

While our playbook is comprehensive, your brand’s personality is distinct. It’s essential that every snapshot encapsulates your unique spirit, harmoniously blending your brand's rhythm with the larger story you wish to tell.

Making the Most of Your Shoot

While core shots lay the foundation for your brand's visual identity, an array of supplementary images fortify it. Think about social media images, headshots and more. Consider the full scope of your brand's presence, from social media graphics to professional headshots. To maintain alignment across all areas of your brand, there are additional shots you'll need. Included in our guide is the detailed essential list and other shot galleries for inspiration:

  • Headshots: While professional, these shots still showcase your spirit and your drive. Whatever that looks and feels like for you.

  • Additional Shots: These shots are a twist on your standard headshots and other dynamic poses to showcase your personality in your brand visuals

  • B-Roll Shots: It's the candid moments, the spontaneous laughs, the deep thoughts that often resonate the most. These shots weave a layer of genuineness into your brand.

A Final Thought

Consider a brand photoshoot as a golden opportunity, a chance to not only tell but show the world what your brand stands for. It’s the fine line between a casual browser and a dedicated follower. Armed with our Ultimate Shot List Guide, charting this territory becomes a cakewalk. Ready to set the stage for bomb brand photoshoot? Download our Shotlist Guide today and create your brand's unique visual narrative.


Craft Your Visual Narrative - Plan Your Personal Brand Photoshoot

Download the definitive guide to curating your personal brand's visuals with our detailed shot list!

Find inspiration through suggested backdrops and props that elevate your brand's narrative.


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Hi I'm Ashley Sharie!

I'm a branding strategist and mindset coach with over a decade of experience, specializing in crafting powerhouse brands and developing CEO mindsets using innovative approaches to strategy and visioning to empower ambitious women.

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